Wikipedia’s On Page SEO strategy encounters every search engine optimizer.

Wikipedia holds 26 millions of pages ranking in first page of search result, and almost 13 millions of them are in top 3 positions. It has dominated today’s SERP, and stood firmly on every Google algorithm updates like Panda, Penguin and Hummingbird.

There are several other sites out there with strong link building strategy similar to that of Wikipedia, but they already hit hard by Google updates.

In this article, I am going to list WikiPedia’s on page SEO strategy, and what they do in order to stay strong during search engine algorithm updates.

WikiPedia’s link building strategy is completely different. It’s all about in-depth researched articles. You can see at the end of every article in WikiPedia, as they provide reference link of the content they publish.

wikipedia's content length

When it comes to the content length, there is no exact size in any of the  Wikipedia’s article, and it varies from 1000-3000 words. Longer content rank better, but writing lengthy article depends on the topics, and the keyword competition.

According to the image shown above by serpIQ, an article with more than 2000+ words is required to rank for the high competitive keywords. Apart from that, if your keywords are “How to do joking” then 2000+ article doesn’t make sense at all, shorter article is sufficient. If it is something like “Beauty tips for women” then 2000+ words of article can really make a difference.

Here is an another unnoticed strategy by most of them; starting few words of every article are bolded, which are the keywords.

wikipedia on page seo

The page ranks naturally, if it has thousands of internal links to new pages depending on the high domain authority.

Internal links plays a vital role in enhancing your link flow to your individual pages. Use anchor text so that, Google can understand the context of your webpage.

If you want Google bots to crawl various section of your site then internal links will just do that. The snapshot in this article shows that Wikipedia has got strong on page and off page SEO strategy. Wikipedia’s all outbound links are nofollow i.e it doesn’t  pass link value.