Generating sales through social media without running any ads is the most difficult task for all marketers.
However, it’s quite easy to make a sale using social media ads investing thousands of dollars. Alongside, you should also remember that, not every business has such a massive budget.
You, as a marker can do it for a cheaper price in zero dollar, but it takes your time and fuck load of work.
Don’t worry! For every problem, there is a solution. This article will show you 3 specific ways on how to drive more Linkedin traffic to your blog.
LinkedIn is the third largest social network, after Facebook and Twitter in the United States. LinkedIn houses 3000+ million members with 187 million unique visitors per month.
As LinkedIn is a professional network, it works absolutely fine for any B2B sector.
Every marketer’s objective is to target organic result in this noisy social world. In LinkedIn, the organic reach refers to the number of followers or connections, you have.
In some of the social networks you should pay to reach your followers. This is due to the huge amount of content being generated every day. For example, you can reach only 3 -5% of your followers on your facebook page. With this, the organic reach of facebook is gradually decreasing.
On Twitter, which is the second largest network help you can reach 10% of your followers. In the case of LinkedIn, it’s different, your posts are allowed to reach 20% of your connections.
Instagram also reached same amounts of followers, as the images are processed faster than texts. By end of this article, you will have a clear picture on how to take advantage of the LinkedIn professional network to your blog.
Now let’s see
How to post a blog on LinkedIn using pulse and drive traffic?
Pulse is a content publishing platform, which was acquired by LinkedIn in 2013. It lets people post articles and target professional including CEOs of well-known companies.
Just publishing on pulse will not help you reach the maximum audience. Pulse will feature the articles that have sufficient engagement with the readers.
When you publish an article on the pulse, your followers are notified about the title of the post.
Generate inbound links from your articles on the pulse to your blogs and drive traffic.
Why should you generate links from Pulse?
Because, if you publish a blog post on your blog that has no sufficient traffic, the post reach nowhere.
On pulse, your followers will be notified, which in turn the links position on your pulse article drive traffic to blogs whenever user click on that.
Enhance your chances of getting featured on Pulse
As a blogger, to maximize the engagement, you should write on a topic, which is widely discussed or shared.
Now, the question is how will I find such content? Here is an amazing tool i.e Buzzsumo.
Open this tool, enter the topic on which you wish to write the blog post.
You’ll be able to see the number of shares a blog post getting on social networks like facebook, linkedIn, twitter.
Also, you can view the backlinks of that particular page. Based on the first 4-5 result you will have a perfect picture on the most engaging article.
Choose the topics from the generated result and make a better article than the most shared one. This is how you give a competitive edge.
Click on the write post option and a window with the below format will open, which allow you to publish post similar to that of your WordPress or other CMS blog.
Drive traffic to your blog from LinkedIn groups
The most widely used marketing tactic is to go where your target audience hangs out. This would be the easiest way to engage them, as we reach relevant audiences.
Of course, it’s effective and good for marketers like us.
By now, you might think, to drive traffic from LinkedIn groups, we can just join some LinkedIn group and start engaging on that.
If you’re so, you’re wrong and this is where you fail to make a difference.
Above is the demographics of various professional insight on a post.
First, observe which group has more engagement and discussion. Once you find and analyze the engagement level, you starting engaging with those discussions.
Also, you can post a question about your blog post on those groups. With this, you gain attention and build your blog on this professional network.
Remember, engaging on groups or commenting on any blog post also need a strategy.