Pay Per Click is a model of internet marketing in which advertisers pay fees whenever their ads are clicked. In a simple term, it is termed as PPC.
it’s a way of buying visits to a site, instead of earning those traffic organically.
Google delivers the most relevant impression and clicks to your paid ads. Below are the 3 factors that determine the success of your PPC advertising campaign.
- Landing Page Quality: This includes considering relevant PPC keyword lists, tight keyword groups, and effective text & designs.
- Keyword Relevance: You need to create optimized landing pages with influential, specific content and a clear call-to-action, detailed to relevant search queries.
- Quality Score: Advertisers with better Quality Scores get more ad clicks at lower costs.
Google consider this score for the rating of the quality and relevance of your keywords, landing pages, and PPC campaigns.
Benefits of paid media
Pay per click ad works quickly : Your websites or blogs gives you the ability to publish epic content in an engaging way. But what if the time is limited, and you desperately need people to see your blog post right now.
In such scenarios, paid ads can skyrocket the virality of owned media.
Ads help you appear on the First page: There is a room for only 10 organic links on Google’s search engine result page(SERP) and the competition is also steep. When you want to target very competitive keywords, PPC advertising can do wonders, as your brand appears on front page of SERP.
When you want to target very competitive keywords, PPC advertising can do wonders, as your brand appears on front page of SERP.
PPC is a testing lab for SEO: Being able to spend money on add for specific keyword phrases means that there is a good chance your ad will show up when people are searching those phrases. Here you are funneling the traffic to specific keywords.
With this, you will get a complete picture on how your customers react to your content based on the result of paid traffic.
How paid media creates earned media?
Paid media is all about traditional advertising, which includes banner ads, paid search marketing, content syndication and sponsorships.
This media creates brand awareness and acquires new customers. If you have a valuable message and want to be seen by masses, paid media is the best platform.
Earned media is the outcome of public relations, ad campaigns, events, and the content you create within your media channels.
For decades, brands have been hiring PR firms to reach out to the media and spread their brand awareness.
Today, that has extended to the influencers, who own popular blogs. Other earned media involves videos, photos, social media posts, tweets, product reviews etc.
Here are some ideas for transforming paid media into earned media
Content promotion: Sponsor your twitter stories and promote your facebook posts with boost option to drive more attention.
Experiential marketing: Give our free products as samples, flyers, face-to-face marketing activities are paid methods to target live groups, which results in word of mouth advertising.
Ads for promoting campaigns: Target ads with a call to action that sends people to a place, where they see something they can talk about or purchase.
If you have got any doubts and clarification on Pay per click media please comment below.