To get rid of 9 to 5 jobs, many people want to start their own home based business, as working from home offers independence.

If you’re considering blogging as your home based business, you need to establish a unique brand that attracts visitors, which can be converted into money.

Firstly, register a domain at Godaddy because it’s cheat and best domain registration. Next, buy a hosting space from a hosting service provider such as Hostgator, Godaddy etc.

For designing a blog, I suggest WordPress will be the best CMS for blogging. Because you get awesome templates and plugins, which requires no coding knowledge.

Here, I won’t go in depth on how to register a domain or design a blog. I focus on the most essential aspects require to building a successful home business blog

The two major steps, which you need to follow at the initial stage to make your blog stand out in the crowd:

Know your audience

The best bloggers out there all have one common thing. i.e they’re well aware of their target audience.

This would be the best advice anyone can give.  It’s quite difficult to build a great blog if you don’t know your target audience.

One of the best ways to communicate with your audience is by understanding Google Analytics. Get some knowledge on the Audience tab in Google Analytics tool

Log in to Google analytics and on the left-hand sidebar you can see Audience > Demographics > Overview

google analytics audience tab

You can see some basic metrics for age and gender. Clicking on those tabs gives you the detailed information of the Ages and Gender.

Click on the Overview tab and you can see the following category:

  • Affinity Category: This type of targeting analyses your audience’s overall interests, passions, and lifestyle to get a better sense of their overall identity.
  • In-Market Segment: Here the individuals are temporarily interested in a specific market.

You can use these information to create content that your audience wants to engage and see better results. Depending on these information you need create content for your blog consistently.

Setting google Adsense

You’ll build a blog and build readers. That’s fine!

But what’s next?

The ultimate goal of blogging is to make money right. Because generating traffic to your blog and making no money out of it doesn’t make sense.

If you wish to build your home based business through blogging, you need to create a Google Adsense account.

And it’s easy.

Google Adsense is an advertisement program started by Google. It allows you to place contextual ads on your blog and get paid when your website visitors clicks on those ads.

For bloggers, who are not sure how to apply for AdSense.

Some of the requirements, which you should meet for getting approved by Google Adsense are”

  • You need to have a website.
  • You also must be above the age of 18,


If you’re not above 18, you can apply using the name of a parent or guardian.

Step-by-Step Guide to Creating an AdSense Account:

  1. Go to SignUp page Adsense and you see a display as below

how to create adsense

You can use your existing Gmail address or your domain email address, which increase the chances of getting approved.

Once you sign up and proceed, you will see the below screenshot.

google adsense

Enter your blog name, country and accept terms & conditions. Click save and continue. Then provide the “Payee Name”, which is very important and it should be the same name as per your bank account number.

Next, add your contact information.

Remember, before you submit the application. Make sure you have added Contact Page and Terms & Conditions on your blog. These both are very necessary for the approval process.

Once your Adsense account got approved, you can place ads on your blog. And you start earning based on the number of visitors to your website.