Email marketing might seem antiquated for few as compared to the marketing tactics like SEO and Social Media.
For bloggers, it’s quite important to build their unique set of audiences because email is 40% more effective than facebook or twitter.
Email marketing works, it’s a killer. Every blogger needs it. Let’s look into some of the widely used email marketing plans.
Email marketing strategies for bloggers
Increase click-through rates using Incentives
It’s a proven record that incentive in subject lines will increase the open rates by 50%.
For instance, “Free shipping if you shop above $25 or above” or Receive a free iPod with demo”
When you’re setting up the email marketing campaign ideas, keeping the main message and Call-to-Action above the fold but not at the very beginning.
The reason is, 70% of recipients won’t see it if your main call-to-action falls below the fold. Remember, any call-to-action should be repeated at least thrice throughout the email.
Repurpose blog content
You need effective context to create an influencing content, which you’ll send it to your subscribers. To do that, your blog would be the great resource.
While you can certainly share new blog posts via email, also use the content you’ve previously written and repurposed it for emails.
Grow your email list using Social media
Before you think of email marketing template, you should grow your email list. There are a several ways you can grow so that on social media. There’s one proven tactic that can be used is to promote a link to a web-hosted version of your sign up form on social media.
You can add the link to your profile descriptions, and share it in a social network. Include context as to why your email list is awesome and how they can’t live without it, and you’re golden.
If you ask me how to do email marketing? Then in simple words, I would answer, “By getting Permission”.
Remember, no email campaign was ever built without getting permission from the subscribers; therefore, we should focus on building a sizable email list.
Of course, there are several ways to do this, for example, some people prefer to give something for free, while others simply offer product updates.
When you ask their address, you should have a valid reason on why they should subscribe to your email list. This is where a strong call to action comes into play.
Copywriting skill is super important…!
Your should have a clear perspective on the below question, which appears on subscriber’s mind.
- What do I get when I give you my email address?
- Are you going to spam me?
- How frequently you’ll email me?
- Will I get discounts?
- Will I get the first crack at your beta?
- Will you send me relevant offers or just junk?
Email marketing examples for bloggers
As you can see in the above image, Gary Vaynerchuk’s email template, which include Call to Action to his blog at the very beginning. He has included several links of his YouTube link. In worst cases, the reader might click on anyone link among those as the content got an excellent connection with each points.
Personalize the approach by including the name of your subscribes instead of just saying Hi. Start with Hi (Name), and then proceed. To do this, you should collect the names, while collecting your audience’s email Id.
The above snapshot shows how Charles Ngo, a well-known affiliate marketer sent an email with the subscriber’s name with his blog content. Here he has not included any call to action at the beginning but emailed the entire post.
Have a look at Neil Patel’s content strategy used in email marketing. There is a link to the blog post, which he wish to promote you. Even he also used it at the very beginning.
He included three links, which takes you to the same page. You can also use this strategy for your blog in your own style.
The above three email templates from great marketers would be the best practices of email marketing.
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