Branding and Marketing is normally the miss matched term in business so, I would like to differentiate these two in this article.
Marketing is what you do, to convey your message about your products or services to your customers. Whereas; Branding is how you keep up those promise made by you, while marketing. And brand is not just the logo, colour or the text of your company.
Difference between Branding and Marketing
Branding begins soon after marketing sleeps. Branding has very little to do with the branding positioning i.e selection of image, one-line text, logo, color etc. The majority part goes on how you deliver your service and how you keep your clients or customers happy? To do that successfully, you should be clear on:
- The path in which you travel to fulfill your business goals.
- What you want common people and professionals to think, when they hear your business name?
- How you want your team to treat or approach your customers?
- The purpose of your business
- What are the benefits that are available from your products or services?
The above points must be outlined in detail before positioning your brand. Doing so will make your way easier on creating a successful brand. Even when marketing ends, if your brand can influence, it can make a difference positively in your customer’s purchase decision.
If you can market something, you can sell something
In other words, marketing is performing activities that tells the outside world about your products or service and its advantages. To promote your business, marketing involves some tools and definite process. Below are some of those most commonly used processes in marketing:
- Pay Per Click
- Search Engine Optimization
- Social Media Marketing
- Content Marketing
- Mobile Marketing
- Traditional Marketing
There are many other forms of marketing in both online and offline. The strategies in marketing alter from time to time as generations changes but, branding remains unaltered. Marketing can influence your customer to buy your products in their first decision itself.