Accelerated Mobile Pages (AMP) is a Google’s backed project developed as a benchmark for the publishers to have their pages load faster on smartphones and various mobile devices .

On the month of February, Google’s mobile search results were updated with AMP listing. Therefore, blogger and Internet marketers should make use of AMP coding in order to make their web pages appear in few special places in the search results.

You can see the AMP search result, whenever you perform a mobile search on any query on Google.com you’re your smartphone you are able to see an AMP’s standard logo as shown in the figure.

accelerated mobile pages

This tells that the site has implemented with AMP coding.

The Google AMP news carousel is restricted to 12 different countries and they are:

  1. United States
  2. Brazil
  3. Germany
  4. Spain
  5. France
  6. United Kingdom
  7. India
  8. Indonesia
  9. Italy
  10. Mexico
  11. Japan
  12. Russia

In these countries for those, who already using AMP will have their pages loading faster in Twitter.

What is Accelerated Mobile Pages?

AMP is an accessible framework that helps to design fast loading mobile web pages. It is a special initiative for a publisher to enhance their mobile readership with no sacrificing any ad revenue.

With intensive performance optimization, experienced developers can easily achieve similar resource, but when it comes to the publisher, they neglect due to their resource constraints.

How does Accelerated Mobile Pages perform?

AMP is a framework divided into three parts

  1. AMP HTML: It’s a markup language with custom Tags and Properties. Here you need to adapt the current pages to AMP HTML. Check out the list of markup required for AMP.
  2. AMP JS: A JavaScript framework, which manages the resource handling and asynchronous loading. You should ensure that the third-party JavaScript is not integrated into AMP, which is specially developed for mobile pages.
  3. AMP CDN: CDN stands for Content Delivery Network but an optional one. It considers your AMP enabled pages, cache them and does some performance optimization automatically.